Tag: drip email campaign

Email automation is a powerful marketing tool that enables businesses to send targeted and personalized messages to their customers. However, measuring the success of email automation initiatives is crucial to ensure that resources are being utilized effectively. In this article, we will discuss the key metrics and KPIs that businesses can use to measure the success of their email automation programs. Key Metrics to Track in Email automation Open Rate (OR) The open rate is the percentage of recipients who open the email. This metric provides an indication of how...